FourTrack Tea
FourTrack Tea translates approachable tea culture into a clean, contemporary identity that makes tea inviting for everyone. The brand’s straightforward typography and minimalist layouts are enlivened by subtle gradient shifts that mimic the changing saturation as tea infuses a cup, creating a quiet, sensory rhythm across packaging and touchpoints. The restrained aesthetic and thoughtful color transitions communicate clarity, accessibility, and warmth—positioning FourTrack as an unpretentious, modern tea companion for the East Bay community and beyond.
2019
Brand Design
Project Scope
Identity Design, Packaging System, Signage, Brand Standards
Photography
Chava Oropesa