Ford Hub

For Ford Central Campus, O+A partnered with Snohetta to shape a design direction that anchors the new building in historical meaning while projecting a technologically advanced future. Our concept and narrative work translate the campus vision into an interior language for major gathering spaces and public-facing areas—defining material palettes, spatial sequences, and moments of storytelling that connect Ford’s legacy to contemporary innovation. The resulting design guide provides clear direction for interiors and experiential wayfinding, ensuring cohesive, meaningful encounters throughout the building and laying the groundwork for layered narratives that evolve with the campus.