Highwire Coffee

Highwire Coffee’s refreshed identity repositions the ten‑year‑old East Bay brand around the founder’s vision of coffee as a catalyst for community and shared love of music. The new system—bold typography, bright colors, and geometric illustrations—pays tribute to the founder’s musical roots and amplifies the brand’s role as a communal gathering spot. Applications across packaging, signage, and digital touchpoints evoke shifting energies and curated vibrations, while warm palettes and tactile materials foster a sense of collective warmth and local belonging that helps Highwire stand out in a competitive market.