Nike DIS

Nike DIS (Digital Innovation Studio) in Manhattan is a compact creative lab designed to serve the sneaker community—interconnected footwear enthusiasts rooted in urban street sport. Though remote from Nike’s Oregon headquarters, the New York outpost acts as a nimble cultural spearhead, requiring an office that blends prestige with rapid adaptability. The design balances forward‑thinking tech amenities, flexible work modes, and street‑attuned materiality to support fast iteration, collaboration, and product storytelling—giving the studio the credibility and agility it needs to lead digital experiences for a global subculture.