Netflix Epic

Netflix Epic translates the studio’s signature obsession with storytelling into a built environment organized like a narrative arc: each floor reads as a distinct “chapter” informed by personas drawn from Netflix shows. These personas shape material choices, architectural expression, and environmental graphics—guiding palettes, textures, signage, and theatrical moments so that circulation and program unfold like plot points. The concept balances bold, character‑driven moments with everyday workplace functionality, using layered graphics and crafted details to support rapid iteration, product storytelling, and serendipitous collaboration. The result is an immersive, culturally attuned workplace that gives staff and visitors a series of memorable, story‑led experiences while remaining efficient and adaptable for evolving work.