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<channel>
	<title>Elizabeth Vereker</title>
	<link>http://www.elizabethvereker.com</link>
	<description>Elizabeth Vereker</description>
	<pubDate>Tue, 18 May 2010 22:43:09 +0000</pubDate>
	<generator>http://www.elizabethvereker.com</generator>
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	<item>
		<title>Form@ Magazine</title>
				
		<link>http://www.elizabethvereker.com/Form-Magazine</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Form-Magazine</comments>

		<pubDate>Tue, 18 May 2010 22:43:09 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Thesis, Publication]]></category>

		<guid isPermaLink="false">419517</guid>

		<description>Open publication - Free publishing - More graphic design</description>
		
		<excerpt>Open publication - Free publishing - More graphic design</excerpt>

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	<item>
		<title>Design Process</title>
				
		<link>http://www.elizabethvereker.com/Design-Process</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Design-Process</comments>

		<pubDate>Tue, 18 May 2010 13:29:49 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Sketches, Inspiration]]></category>

		<guid isPermaLink="false">418490</guid>

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		<excerpt></excerpt>

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	<item>
		<title>Form</title>
				
		<link>http://www.elizabethvereker.com/Form-1</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Form-1</comments>

		<pubDate>Tue, 18 May 2010 00:51:46 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Master's Thesis Preview]]></category>

		<guid isPermaLink="false">417336</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/introjpg.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/introjpg_o.jpg" data-mid="1849958"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/blue.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/blue_o.jpg" data-mid="1849953"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/diagrams.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/diagrams_o.jpg" data-mid="1849959"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/yellowplan.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/yellowplan_o.jpg" data-mid="1849960"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/isos.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/isos_o.jpg" data-mid="1849962"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/web.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/web_o.jpg" data-mid="1849963"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417336/RANDOM.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417336/RANDOM_o.jpg" data-mid="1849964"  border="0" align="left"/&#62;

Challenge 

To create an interdisciplinary design organization that increases collaboration, education, and inspiration in the local design community.

Strategy

In completing the research, development, and design of Form, I collaborated with dozens of local and national designers. I structured my process in three phases: research and concept, identity and voice, and environment and application. For the research phase, I worked with design strategist and SPUR designer David Peters. I conducted numerous user group surveys, site observations, community analysis, and one-on-one conversations that were then synthesized into the scope and intent of my thesis. I used this information to write the business proposal for Form, which informed all successive design decisions. After establishing the what and why of Form, I worked with graphic  designer Brad Rhodes to develop the visual identity and written voice of Form. I then worked with designer George Slavik to develop the physical and virtual Form environments. 

Results

Form is not just a thesis, Form is a proclamation for change. It is my hope, that this thesis serve as a catalyst for future discussions, and future change throughout the design community. The single question, ‘why don’t we have a more integrated design community?’ has been answered in the final deliverables of Form: Form: A Maser’s Thesis, Form@ Magazine, &#38; www.formsf.org. The following pages provide a glimpse at Form, please see Form: A Master’s Thesis for the entire thesis story. 
</description>
		
		<excerpt>  Challenge   To create an interdisciplinary design organization that increases collaboration, education, and inspiration in the local design community.  Strategy ...</excerpt>

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	</item>
		
		
	<item>
		<title>By The Numbers</title>
				
		<link>http://www.elizabethvereker.com/By-The-Numbers</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/By-The-Numbers</comments>

		<pubDate>Mon, 17 May 2010 23:39:30 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Information Design]]></category>

		<guid isPermaLink="false">417220</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/spreads1.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417220/spreads1_o.jpg" data-mid="1849066"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/DSC_0001.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417220/DSC_0001_o.jpg" data-mid="1849074"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/DSC_0061 copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417220/DSC_0061 copy_o.jpg" data-mid="1849078"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/DSC_0064 copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417220/DSC_0064 copy_o.jpg" data-mid="1849080"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/DSC_0062 copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417220/DSC_0062 copy_o.jpg" data-mid="1849081"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/spreads2.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417220/spreads2_o.jpg" data-mid="1849088"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417220/DSC_0057.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417220/DSC_0057_o.jpg" data-mid="1849082"  border="0" align="left"/&#62;

Challenge

In this Urban Archeology project, students were asked to take a quantitative look at San Francisco culture. By selecting a specific artifact and evaluating it from a variety of angles, an in depth cross cultural analysis was produced.

Strategy

Using this assignment as a precursor to my thesis research, I analyzed the professional design community in San Francisco. I first analyzed the events held by professional design organizations over a three month period, looking at format, location, intent, cost, participation style, subject matter, etc. This material was supplemented by an overview of the design profession, as well as a statistical breakdown of designers living and working in San Francisco.
 
Results

The research conducted for this report was invaluable to the success of my thesis. Through in depth analysis I was able to not only produce a cohesive and factual report, but also learned best practices for data collection and information architecture. </description>
		
		<excerpt>  Challenge  In this Urban Archeology project, students were asked to take a quantitative look at San Francisco culture. By selecting a specific artifact and...</excerpt>

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	</item>
		
		
	<item>
		<title>Going Home</title>
				
		<link>http://www.elizabethvereker.com/Going-Home</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Going-Home</comments>

		<pubDate>Mon, 17 May 2010 23:29:05 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Branding, Identity, Packaging]]></category>

		<guid isPermaLink="false">417255</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess_o.jpg" data-mid="1849128"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/DSC_0032.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417255/DSC_0032_o.jpg" data-mid="1849130"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/coverwrap.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417255/coverwrap_o.jpg" data-mid="1849129"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 1.png" width="670" height="804" width_o="2048" height_o="2457" src_o="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 1_o.png" data-mid="1849159"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 2.png" width="670" height="804" width_o="2048" height_o="2457" src_o="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 2_o.png" data-mid="1849166"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/55.jpg" width="670" height="500" width_o="1757" height_o="1313" src_o="http://payload.cargocollective.com/1/1/33319/417255/55_o.jpg" data-mid="1849173"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/53.jpg" width="670" height="500" width_o="1757" height_o="1313" src_o="http://payload.cargocollective.com/1/1/33319/417255/53_o.jpg" data-mid="1849174"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 3.png" width="670" height="804" width_o="2048" height_o="2457" src_o="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 3_o.png" data-mid="1849180"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 4 copy.jpg" width="670" height="804" width_o="2048" height_o="2457" src_o="http://payload.cargocollective.com/1/1/33319/417255/boonesprocess2 4 copy_o.jpg" data-mid="1849187"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/31.jpg" width="670" height="500" width_o="1757" height_o="1313" src_o="http://payload.cargocollective.com/1/1/33319/417255/31_o.jpg" data-mid="1849192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/stationary.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417255/stationary_o.jpg" data-mid="1849196"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/bigbottles.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417255/bigbottles_o.jpg" data-mid="1849201"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/IMG_0447.jpg" width="670" height="601" width_o="2048" height_o="1839" src_o="http://payload.cargocollective.com/1/1/33319/417255/IMG_0447_o.jpg" data-mid="1849204"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/gin.jpg" width="670" height="806" width_o="2048" height_o="2466" src_o="http://payload.cargocollective.com/1/1/33319/417255/gin_o.jpg" data-mid="1849205"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/IMG_0397.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/33319/417255/IMG_0397_o.jpg" data-mid="1849210"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/IMG_0520.jpg" width="670" height="1049" width_o="1410" height_o="2208" src_o="http://payload.cargocollective.com/1/1/33319/417255/IMG_0520_o.jpg" data-mid="1849214"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/IMG_0457.jpg" width="670" height="1004" width_o="2048" height_o="3071" src_o="http://payload.cargocollective.com/1/1/33319/417255/IMG_0457_o.jpg" data-mid="1849216"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417255/DSC_0081.JPG" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417255/DSC_0081_o.JPG" data-mid="1849225"  border="0" align="left"/&#62;

Challenge

In the Nature of Identity course, students were asked to select a defunct brand and reinvent it through the development of a new identity, visual standards, and the introduction of brand extensions. 

Strategy

Like many adolescents of the rural Midwest, Boone’s Farm was my first foray into alcoholic beverages. Although I now prefer California Pinots to gas station malt liquor, I retain a nostalgic affection for the brand, which has become a classic symbol of Americana. In reinventing the brand, I returned Boone’s Farm to it’s origins, as locally produced, fruit based liquor. I connected with online Boone’s Farm fan clubs to gain feedback throughout the design process, ensuring that the brand’s evolution would attract new customers as well as retaining loyal followers. Recipes for the product line were garnered by visiting home brew locations throughout Ohio and Kentucky, where I learned how to make wines from a diverse list of ingredients that included roadside dandelions and store brand jelly. 

Results

The resulting brand revolution transformed Boone’s Farm from a sugary malt liquor to an affordable organic wine. Capitalizing on the home brew movement, the brand not only produces organic wines and liquors but also educates consumers on how to legally brew their own. The new brand retains the whimsy of the original Boone’s Farm, replacing Fuzzy Navel and Bahama Breeze with Kentucky Bathtub Whiskey and Dandelion Wine Coolers. In addition to affordable alcoholic beverages, the brand also produces a line of savory snacks and home brew kits. </description>
		
		<excerpt>  Challenge  In the Nature of Identity course, students were asked to select a defunct brand and reinvent it through the development of a new identity, visual...</excerpt>

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	</item>
		
		
	<item>
		<title>Burning Bridges</title>
				
		<link>http://www.elizabethvereker.com/Burning-Bridges</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Burning-Bridges</comments>

		<pubDate>Mon, 17 May 2010 22:35:45 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Book Arts, Narrative]]></category>

		<guid isPermaLink="false">417171</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_0200.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_0200_o.jpg" data-mid="1848755"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_00311.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_00311_o.jpg" data-mid="1848759"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_0112.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_0112_o.jpg" data-mid="1848763"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_0055.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_0055_o.jpg" data-mid="1848766"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_0048.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_0048_o.jpg" data-mid="1848768"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/417171/DSC_0060.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417171/DSC_0060_o.jpg" data-mid="1848770"  border="0" align="left"/&#62;

Challenge

As a part of a graduate book arts course, students were asked to design a one of a kind artist book around a personal narrative. 

Strategy

Burning Bridges is an autobiographical account of personal relationships that have been terminated over the course of my lifetime. Deemed beyond repair, these tumultuous relationships were permanently cast aside, an act which was both emotionally and physically taxing. In designing the piece, I attempted to represent the relationships both literally and metaphorically, using scale, materials, and textures to weave a rich narrative.  

Results

The resulting piece took the format of a series of small books nestled within a matchbox slipcase. Each book was hand bound with raw hemp and beeswax. An excess of hemp, the length of which related to the intensity and duration of the relationship, continues from the binding and wraps around the book, restricting the content from the viewer’s eyes.</description>
		
		<excerpt>  Challenge  As a part of a graduate book arts course, students were asked to design a one of a kind artist book around a personal narrative.   Strategy  Burning...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33319/417171/prt_DSC_0112.jpg" />

	</item>
		
		
	<item>
		<title>Tea Cozie Summer</title>
				
		<link>http://www.elizabethvereker.com/Tea-Cozie-Summer</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Tea-Cozie-Summer</comments>

		<pubDate>Mon, 17 May 2010 22:17:51 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Advertising, Publication Design]]></category>

		<guid isPermaLink="false">417131</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/417131/DSC_0021.JPG" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417131/DSC_0021_o.JPG" data-mid="1848429"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/DSC_0032.JPG" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417131/DSC_0032_o.JPG" data-mid="1848434"  border="0" align="left"/&#62; {image 3 }&#60;img src="http://payload.cargocollective.com/1/1/33319/417131/DSC_0048copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/417131/DSC_0048copy_o.jpg" data-mid="1848439"  border="0" align="left"/&#62;  &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/DSC_0023.jpg" width="670" height="401" width_o="2048" height_o="1226" src_o="http://payload.cargocollective.com/1/1/33319/417131/DSC_0023_o.jpg" data-mid="1848450"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/cover.jpg" width="670" height="526" width_o="2048" height_o="1609" src_o="http://payload.cargocollective.com/1/1/33319/417131/cover_o.jpg" data-mid="1848458"  border="0" align="left"/&#62; {image 13} &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/color_1.jpg" width="670" height="526" width_o="2048" height_o="1609" src_o="http://payload.cargocollective.com/1/1/33319/417131/color_1_o.jpg" data-mid="1848492"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/gray_2.jpg" width="670" height="526" width_o="2048" height_o="1609" src_o="http://payload.cargocollective.com/1/1/33319/417131/gray_2_o.jpg" data-mid="1848489"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/green_2.jpg" width="670" height="526" width_o="2048" height_o="1609" src_o="http://payload.cargocollective.com/1/1/33319/417131/green_2_o.jpg" data-mid="1848508"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/gray_3.jpg" width="670" height="493" width_o="2048" height_o="1507" src_o="http://payload.cargocollective.com/1/1/33319/417131/gray_3_o.jpg" data-mid="1848521"  border="0" align="left"/&#62; {image 12} &#60;img src="http://payload.cargocollective.com/1/1/33319/417131/burberrybs.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/417131/burberrybs_o.jpg" data-mid="1848570"  border="0" align="left"/&#62;

Challenge

In this course, students randomly drew the name of a product and a corresponding brand, and were charged with designing a successful print campaign celebrating the product’s launch.

Strategy

Tasked with creating a line of Burberry tea cozies, I took a tongue-in-cheek look at the luxury goods market. Inspired by international fashion magazines and the bizarre editorial styles of Harmony Korine and Marc Jacobs, I produced a unique campaign that focused on the utter frivolity of designer tea cozies. 

Results

The resulting product launch consisted of large format posters and an oversized tea cozie look book. Photographs featuring malnourished, under caffeinated super models were sourced from a variety of fashion annuals, and reworked to create an eccentric yet cohesive visual language. Vector tea pots placed beyond the model’s reach represent the cat and mouse chase of the luxury market, while elegantly set text in both English and Japanese tell of the relationships between owners and their beloved Burberry cozies. </description>
		
		<excerpt>  Challenge  In this course, students randomly drew the name of a product and a corresponding brand, and were charged with designing a successful print campaign...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33319/417131/prt_DSC_0021.JPG" />

	</item>
		
		
	<item>
		<title>The Vandercook</title>
				
		<link>http://www.elizabethvereker.com/The-Vandercook</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/The-Vandercook</comments>

		<pubDate>Mon, 17 May 2010 20:39:18 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Letterpress, Illustration]]></category>

		<guid isPermaLink="false">416930</guid>

		<description> &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0077.JPG" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0077_o.JPG" data-mid="1847469"  border="0" align="left"/&#62;  &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0037copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0037copy_o.jpg" data-mid="1847457"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0045.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0045_o.jpg" data-mid="1847470"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0066.JPG" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0066_o.JPG" data-mid="1847480"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0132.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0132_o.jpg" data-mid="1847519"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0045copy.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0045copy_o.jpg" data-mid="1847543"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0159.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0159_o.jpg" data-mid="1847522"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0161.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0161_o.jpg" data-mid="1847523"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/33319/416930/DSC_0070.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/416930/DSC_0070_o.jpg" data-mid="1847525"  border="0" align="left"/&#62; 

Challenge

To learn how to properly hand set type, carve linoleum blocks, create polymer plates, and successfully execute designs using the Vandercook letterpress.  

Strategy

In an effort to both lessen my attachment to the computer, and gain an appreciation for hand set typography, I completed a sixteen week letterpress course. The course was both cathartic and frustrating, as the quest for precision and perfection was met with cumbersome equipment, hand registration, and on-press revisions. 

Results

Upon completion of this course, I developed a greater appreciation for hand skills, typesetting, and the history of the graphic design profession. Through the design and production of postcards, broadsides, calling cards, and books, I was able to leave the comfort of computer design and create a body of work that is tactile, elegant, and one of a kind. </description>
		
		<excerpt>  Challenge  To learn how to properly hand set type, carve linoleum blocks, create polymer plates, and successfully execute designs using the Vandercook...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33319/416930/prt_DSC_0037copy.jpg" />

	</item>
		
		
	<item>
		<title>Graduate Portfolio</title>
				
		<link>http://www.elizabethvereker.com/Graduate-Portfolio</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/Graduate-Portfolio</comments>

		<pubDate>Mon, 17 May 2010 20:17:05 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">416919</guid>

		<description></description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33319/416919/prt_DSC_9996.jpg" />

	</item>
		
		
	<item>
		<title>See. Think. React. </title>
				
		<link>http://www.elizabethvereker.com/See-Think-React</link>

		<comments>http://www.elizabethvereker.com/following/elizabethvereker.com/See-Think-React</comments>

		<pubDate>Mon, 17 May 2010 15:54:44 +0000</pubDate>

		<dc:creator>Elizabeth Vereker</dc:creator>
		
		<category><![CDATA[Initiative, Socially Responsible Design]]></category>

		<guid isPermaLink="false">415213</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_0001c.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_0001c_o.jpg" data-mid="1844053"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_2283.jpg" width="670" height="417" width_o="2048" height_o="1276" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_2283_o.jpg" data-mid="1844115"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_0021c.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_0021c_o.jpg" data-mid="1844069"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/revisionbooks.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/415213/revisionbooks_o.jpg" data-mid="1844729"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_11281.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_11281_o.jpg" data-mid="1844166"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/revisionblue.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/415213/revisionblue_o.jpg" data-mid="1844192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/revisionyellow.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/415213/revisionyellow_o.jpg" data-mid="1844218"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/revisionpink.jpg" width="670" height="402" width_o="2048" height_o="1228" src_o="http://payload.cargocollective.com/1/1/33319/415213/revisionpink_o.jpg" data-mid="1844227"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_0198.jpg" width="670" height="445" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_0198_o.jpg" data-mid="1844504"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/33319/415213/DSC_0181.jpg" width="670" height="481" width_o="2048" height_o="1472" src_o="http://payload.cargocollective.com/1/1/33319/415213/DSC_0181_o.jpg" data-mid="1844561"  border="0" align="left"/&#62;

Challenge

As a part of World Studio’s Design Ignites Change Initiative and The Academy of Art’s Sustaining San Francisco project, students were asked to use the tools of graphic design to positively impact the social and environmental sustainability of their local environment. Having been a part of numerous sustainable building and planning projects, I strove to increase community involvement in brownfiled redevelopment and empower citizens with the tools necessary to take an active role in community planning and development. 

Strategy

Community redevelopment often falls into the hands of brokers and financial investment firms, rather than the people whose lives are directly affected by the change. The Revision Project aims to empower citizens with the tools and knowledge to spur brownfield redevelopment in their own neighborhoods. 

Results

The Revision Project is a grass roots organization founded in San Francisco. Our aim is to encourage community involvement in the redevelopment of brownfields and other under utilized sites. We operate on the simple belief that communities should reflect the needs of its citizens, not just the desires of a select few. The Revision Project is a three step initiative that provides local citizens with the tools to initiate positive redevelopment. By way of three pocket sized zines, postcards, hands on planning tools, and an interactive blog, Revision takes urban planning out of the board room and places it into the hands of local citizens.</description>
		
		<excerpt>  Challenge  As a part of World Studio’s Design Ignites Change Initiative and The Academy of Art’s Sustaining San Francisco project, students were asked to use...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/33319/415213/prt_DSC_0001c.jpg" />

	</item>
		
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