Challenge

To create an interdisciplinary design organization that increases collaboration, education, and inspiration in the local design community.

Strategy

In completing the research, development, and design of Form, I collaborated with dozens of local and national designers. I structured my process in three phases: research and concept, identity and voice, and environment and application. For the research phase, I worked with design strategist and SPUR designer David Peters. I conducted numerous user group surveys, site observations, community analysis, and one-on-one conversations that were then synthesized into the scope and intent of my thesis. I used this information to write the business proposal for Form, which informed all successive design decisions. After establishing the what and why of Form, I worked with graphic designer Brad Rhodes to develop the visual identity and written voice of Form. I then worked with designer George Slavik to develop the physical and virtual Form environments.

Results

Form is not just a thesis, Form is a proclamation for change. It is my hope, that this thesis serve as a catalyst for future discussions, and future change throughout the design community. The single question, ‘why don’t we have a more integrated design community?’ has been answered in the final deliverables of Form: Form: A Maser’s Thesis, Form@ Magazine, & www.formsf.org. The following pages provide a glimpse at Form, please see Form: A Master’s Thesis for the entire thesis story.