Challenge

In this course, students randomly drew the name of a product and a corresponding brand, and were charged with designing a successful print campaign celebrating the product’s launch.

Strategy

Tasked with creating a line of Burberry tea cozies, I took a tongue-in-cheek look at the luxury goods market. Inspired by international fashion magazines and the bizarre editorial styles of Harmony Korine and Marc Jacobs, I produced a unique campaign that focused on the utter frivolity of designer tea cozies.

Results

The resulting product launch consisted of large format posters and an oversized tea cozie look book. Photographs featuring malnourished, under caffeinated super models were sourced from a variety of fashion annuals, and reworked to create an eccentric yet cohesive visual language. Vector tea pots placed beyond the model’s reach represent the cat and mouse chase of the luxury market, while elegantly set text in both English and Japanese tell of the relationships between owners and their beloved Burberry cozies.